Legal
Privacy Policy
This Privacy Policy explains how Mypple handles personal information when people visit our website, request early access, communicate with us, or use Mypple as a business or customer.
Last updated: April 27, 2026
Who we are
Mypple is building a shared digital space where businesses and customers can communicate, gather feedback, and grow relationships over time.
For this policy, Mypple means the team or company that provides the Mypple website, product, and related services.
Information we collect
The information we collect depends on how you interact with Mypple.
- Contact and waitlist information, such as your name, business name, role, email address, phone number, and messages you send to us.
- Business information, such as business profile details, locations, products, services, offers, team users, and customer communication preferences.
- Customer relationship information, such as messages, feedback, loyalty activity, order or service requests, and other information a business asks Mypple to help manage.
- Technical information, such as device type, browser, pages viewed, approximate location, log data, and security events.
- Payment or billing information if paid services are introduced. Payment card details should be handled by a payment provider, not stored directly by Mypple unless clearly stated.
How we use information
- Provide, operate, secure, and improve Mypple.
- Respond to early access requests, questions, support needs, and product feedback.
- Help businesses communicate with customers and understand customer feedback.
- Personalize product experiences where appropriate and permitted.
- Detect abuse, fraud, spam, security incidents, and technical problems.
- Comply with legal duties and enforce our agreements.
Lawful reasons for processing
Where the law requires a lawful basis, we process personal information for reasons such as your consent, performance of a contract, our legitimate interests, compliance with legal obligations, or another lawful reason that applies to the activity.
Businesses that use Mypple are responsible for making sure they have a lawful reason to invite, contact, or upload information about their own customers through Mypple.
Retention
We keep personal information only for as long as reasonably needed for the purposes described in this policy, including providing Mypple, maintaining business records, meeting legal obligations, resolving disputes, and improving security.
Retention periods can vary by account type, data category, legal requirement, and whether a business asks us to delete or export information.
Your rights and choices
Depending on where you live and how Mypple is being used, you may have rights to be informed about how your personal information is used, access it, correct it, object to certain uses, request deletion, or ask for another legally available remedy.
If your information was provided to Mypple by a business, we may need to direct your request to that business or work with that business to respond.
International transfers
Mypple may use service providers or infrastructure located in countries other than your own. When information is transferred internationally, we use appropriate safeguards where required by law.
Security
We use reasonable technical and organizational measures designed to protect personal information. No system is completely secure, so we cannot guarantee that information will never be accessed, disclosed, altered, or lost.
Children
Mypple is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to Mypple, contact us so we can take appropriate steps.
Changes and contact
We may update this policy as Mypple changes. The updated date at the top tells you when it was last changed.
To ask a privacy question or make a data request, contact Mypple through the official contact channel published on our website, in the product, or in the communication you received from us.